NextGen AI application saves $500K in administration costs, equating to 20,000 employee hours per year.

INDUSTRY

International Law Firm

TECHNOLOGIES

Android, iOS, Mobile, Frontend (JS, HTML, CSS)

PROJECT TEAM

9 Developers

Soda Digital was engaged to streamline employee administration for NSW TAB Agents by developing a cloud-based app that can be accessed anywhere, on any device to improve productivity.

Built to specification in enterprise-grade software, the solution automates manual tasks to simplify rostering, payroll and accounting in a single integrated workflow — saving TAB Agents more than $500K annually.

Next-Gen Commerce

Sitback proposed an ambitious Drupal migration to enhance the website, aligning it with the institution’s iconic global image while reducing costs. User journeys were optimised for multiple customer personas, and load testing confirmed improved performance and transaction processes. A custom middleware to enhance communication between the CMS and CRM was built, resulting in faster and more efficient interactions.

The new website demonstrated a 150% decrease in page load times, smoother checkout experiences, and reduced transaction errors. Content management became simpler, allowing for easier promotion of events and products, and improvements to the overall user experience have significantly reduced customer service enquiries.

Collaborating closely with SOH, Sitback provided valuable guidance to rebuild the website successfully. Improvements in event discoverability and transaction processes increase visitors’ propensity to buy tickets and present opportunities for upselling and cross-selling additional experiences like tours and beverage packages. The redesigned website reflects SOH’s sophistication, ensuring accessibility and enabling a broader audience to enjoy the cultural offerings of the Sydney Opera House.

“If I could, I’d award 11 out of 10 to Soda Digital. They’re one of our most trusted advisors in the AI and developer space.”

Shane Rigney

Integration & Automation Development Manager

Allens Linklaters

Seamless integration of leading technologies

Sitback proposed an ambitious Drupal migration to enhance the website, aligning it with the institution’s iconic global image while reducing costs. User journeys were optimised for multiple customer personas, and load testing confirmed improved performance and transaction processes. A custom middleware to enhance communication between the CMS and CRM was built, resulting in faster and more efficient interactions.

The new website demonstrated a 150% decrease in page load times, smoother checkout experiences, and reduced transaction errors. Content management became simpler, allowing for easier promotion of events and products, and improvements to the overall user experience have significantly reduced customer service enquiries.

Collaborating closely with SOH, Sitback provided valuable guidance to rebuild the website successfully. Improvements in event discoverability and transaction processes increase visitors’ propensity to buy tickets and present opportunities for upselling and cross-selling additional experiences like tours and beverage packages. The redesigned website reflects SOH’s sophistication, ensuring accessibility and enabling a broader audience to enjoy the cultural offerings of the Sydney Opera House.

Breakout Special Content Img 2
“If I could, I’d award 11 out of 10 to Soda Digital. They’re one of our most trusted advisors in the AI and developer space.”

Shane Rigney

Integration & Automation Development Manager

Allens Linklaters

Next-Gen Commerce

Sitback proposed an ambitious Drupal migration to enhance the website, aligning it with the institution’s iconic global image while reducing costs. User journeys were optimised for multiple customer personas, and load testing confirmed improved performance and transaction processes. A custom middleware to enhance communication between the CMS and CRM was built, resulting in faster and more efficient interactions.

Using Laptop in Meeting
Next-Gen Commerce

Sitback proposed an ambitious Drupal migration to enhance the website, aligning it with the institution’s iconic global image while reducing costs. User journeys were optimised for multiple customer personas, and load testing confirmed improved performance and transaction processes. A custom middleware to enhance communication between the CMS and CRM was built, resulting in faster and more efficient interactions.